This course introduces the concept of channel management (Place), another important component of the marketing mix. It elaborates how complex the modern distribution systems are and how firms need to built-in flexibility to cope with an uncertain future. It also highlights the nature and importance of different types of marketing channels. Lastly, it touches upon decisions pertaining to channel designs and how to better resolve channel conflicts The four Ps of marketing are the core factors that play a crucial role when a service is being marketed to the public. They are key components of the marketing mix and are constrained by multiple factors in the business. All of them interact significantly with one another to meet the marketing goals and objectives.

Skills covered

  • checkChannel Management

Course Syllabus

Marketing 4 P’s : Channel Management (Place)

  • playIntroduction
  • playChanges in distribution
  • playFlexibility for an uncertain future
  • playHow channel members add value
  • playNumber of channel levels
  • playChannel behaviour and organization
  • playChannel design decisions
  • playManaging channel conflict

Marketing 4 P’s : Channel Management (Place)

Leave a Reply

Your email address will not be published. Required fields are marked *