This course introduces the concept of a product, another important component of the marketing mix. What is a Product and what makes it unique (Product/Service design) before it can be marketed? It also elaborates upon the different levels of decision a marketer needs to make throughout the product management process. The four Ps of marketing are the core factors that play a crucial role when a service is being marketed to the public. They are key components of the marketing mix and are constrained by multiple factors in the business. All of them interact significantly with one another to meet the marketing goals and objectives.
- Product Management in Marketing
Marketing 4 P’s : Product
- Product: Recap so far
- What is product management
- Products: differentiation & classification
- Product/service decisions
- Product mix decisions