This course introduces the concept of pricing, the most important component of the marketing mix. It elaborates upon the various factors to consider while setting prices and brings into light the different types of Pricing. Lastly, it touches upon the different pricing strategies adopted by different firms and explains it contextually. The four Ps of marketing are the core factors that play a crucial role when a service is being marketed to the public. They are key components of the marketing mix and are constrained by multiple factors in the business. All of them interact significantly with one another to meet the marketing goals and objectives.
Skills covered
Pricing
Course Syllabus
Marketing 4 P’s : Pricing
Pricing: Introduction- Value based pricing
- Cost based pricing
- Service pricing strategies
- New product pricing strategies